Blog copywriter in Cornwall
Blog copywriter in Cornwall
As an experienced blog copywriter in Cornwall, I craft compelling and engaging blog posts, blending tone of voice and brand personality with SEO optimisation. Being a blog copywriter means that each day is different. Some days I write for DIY brands, producing blog posts about concrete mixers and garden sheds, and the next I could be writing about Cornish hair and beauty products. I love the variety of topics and working with such a range of different brands.
Being visible on Google and other search engines is critical for business success. Blogging is a great way of boosting your SEO and, when it’s managed by a professional writer, it can help to move your brand up the rank on all search engines. Not only do my blog posts sell your brand and your products and services, they are also written in a search-engine-friendly way, using lots of tasty keywords and phrases to improve your ranking.
More visibility equals more sales
However, it’s no good churning out poorly written blog posts in the hope that Google will give you a ranking boost. The days of stuffing in too many keywords into your blog posts with the sole purpose of getting the attention of the search engines are gone. Google is a sophisticated beast and knows the difference between properly written copy and copy produced simply to up the rankings.
Your customer knows the difference between a blog post designed to up the rankings and a blog post designed to educate and inform. Tone of voice is so important when communicating with customers. This Forbes article explains a bit more about why tone of voice should be at the heart of any marketing strategy.
Crafting the perfect blog post is an art form. Getting the balance right between tone of voice and SEO performance is crucial. That’s where I come in.
How regularly should a blog be updated?
Google really likes good content. It also really likes regular content. If you fill a blog with ten blog posts and then leave it gathering dust for months, the chances are Google will look at your dormant blog unfavourably, despite any efforts you might have made to ensure the first ten posts are full of tasty keywords and phrases.
Posting regularly on your blog will not only boost and maintain a healthy SEO position, it will also mean you have some compelling content at your fingertips to share on your social media. Sometimes it can be really difficult to know what to share on your social media and it’s hard to know if the content you are sharing is of value to your target audience, and doesn’t look like it’s just been shared in order to look active. Even seasoned copywriters get writers’ block on social media and don’t know what to post. Producing regular blog posts will give you the opportunity to share intelligent insights and engaging content with your target audience, while also keeping Google very much on side, too.
Outsourcing to a blog copywriter in Cornwall: how does it work?
If you’re looking to hire a local blog copywriter in Cornwall to produce your blog posts, the first step is to tell me about you and your brand. It will be useful to understand a bit more about your existing tone of voice, who your typical customers are and what you are looking to achieve from a blog post. We can do that over the phone or email, or meet for a coffee and have a face-to-face chat, BC-style.
Some local brands commission blog posts in order to boost their SEO rankings, whereas others will do so in order to reinforce their knowledge and expertise on a particular subject. Usually, brands tend to want both and this is why it’s crucial to work with a professional copywriter.
Once I understand more about your brand and what you are looking to achieve, I will ask you for clear directions on the blog post topic, the length of post you are looking for and if you have any particular keywords or phrases you would like to be included in the copy.
A large part of being a blog copywriter is research. I cannot write a blog post with an authoritative voice without understanding exactly what it is I am selling. The first stage of crafting any blog post is to undertake thorough research.
- What is the product or service?
- What problem does it solve for a customer?
- What are the features and benefits?
- How do competing brands sell the same product or service?
- Who is the target audience? Are they based in Cornwall, or outside of Cornwall? Or both?
Once I understand the nuts and bolts of the topic of a blog post, I can then write an engaging, informative and compelling blog post that your customer will learn something from.
How much does it cost to hire a professional blog copywriter in Cornwall?
Price is what you pay. Value is what you get.
Price is what you pay. Value is what you get.
Running a business means you have to wear a lot of hats. Outsourcing blog posts to a freelance copywriter is probably one of the easiest things to let go of.
Regardless of the topic, all one-off blog posts are subject to a fee of £100 per post. In terms of word length, I recommend an average of 600-800 words. If you would like more words, this can be done but the fee will increase. I would not recommend commissioning a blog post under 500 words because search engines tend to reward longer blog posts with a better ranking position.
If you are looking to commission a series of blog posts, we can negotiate the rate to suit the scope of the project. Please get in touch and tell me a bit more about what you’re looking for.
All fees include writing, editing and proofing and one set of reasonable revisions. You will also need to supply a list of SEO keywords and phrases and these will be woven into the copy.
I write blog posts for brands of all shapes and sizes. Here are just a few brands I have written for.
